Hello, I’m Sam Roth   —  I love to design
R
dical
Apps
Websites
Services
Teams

About me

I'm a UX & Product Designer, and for the past 14 years, I've led user-centered thinking and interactive design to create innovative brand experiences, campaigns, products, and services. I've had the pleasure of doing hand-ons work for leading global consumer brands like Google, Walmart, ESPN and more.

In 2020 I started the consultancy Rosie Design Co specializing in helping both young and established companies who are looking to re-evaluate their digitally offerings.  I've helped lead e-commerce, subscription, and mobile design projects for  Spanx, Clutter, Haus Labs, Remote, and Havenly to name a few.

Experience

2020 — Current
Owner / Designer
Rosie Design Co
2017  —  2020
Director of UX & Product Design
Walmart
2016  —  2017
Sr. Experience Designer
Dollar Shave Club
2015  —  2016
Sr. Experience Designer
Deutsch LA
2012  —  2015
User Experience Designer
72andSunny
Anyway, why work with me?

My Philosophy

As a leader...

I believe in focusing on people, process, and solutions... in that order.

User Research
As a designer...

I believe projects with tension demand the most creative solutions.

Wireframing
As a peer...

I believe design is a team sport

Successful teams have the following qualities:

1. Focus on outcomes, not output.
2. Encouraged to take bold risks.
3. Make decisions informed by data.
4. Collaborative and transparent
5. Valued at the C level.

Designing
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